Marketing under the budget

1. To print the best advertising on a card and send its clients in your target market. People read cards, when the message short. Small advertising (announcement) on a card can bring a plenty of visitors on your web-site and generate a stream of sales for very small expenses.

2. Any marketing campaign does not work all time equally for each business, therefore change tactics of marketing and your approach. To your clients it becomes boring from monotony. Marketing can be cheerful, therefore take advantage тысячью of opportunities for the message on the value to clients. Plan very carefully. Receive responses from clients and adapt the efforts.

3. Use marketing for promotion of your business. For example, if you send brochures, you can include booklets or визитки other business which has agreed to make the same for you. It gives you chance to reach absolutely new circle of potential clients.

4. Use labels, stamps and leaflets for all direct post dispatches. Remember, when you glue a label or the message written by hand on an envelope, it as a tiny bulletin board. People read it first of all. However the message should be brief and compressed that it could be read through no more than for 10 seconds.

5. Send the second offer to your clients right after how they have bought something. Your client has just bought a sweater in your shop of clothes. Send the note written by hand to your client, having thanked it for purchase. Inform it that after their returning with this note they can receive 20 % the discount for following purchase.

6. Bulletins. Whether you know what to sell to the new buyer six times more hard, than to sell to the existing client? You can use bulletins to concentrate marketing actions to the last clients. Hold expenses on a low level due to frequency and high value of production. If printed bulletins the expensive, consider use of dispatch of bulletins by e-mail to those persons who are signed on your site.

7. Seminars, open doors. Conducting events is an excellent way to meet key and potential clients, and also to distribute a name of the company. At the correct program, about you will mention in mass media. If it is a seminar, limit number of visitors and raise a payment. The payment makes impression of value.

8. A barter exchange. It is the fine tool for advertising your enterprise, and it will help to force to use others your production and services. You can trade in your product for a place for advertising or for a product or service of other company. It is especially useful, when two companies with the limited budget can exchange the services.

9. Put your brochures, announcements, booklets to all your proceeding electronic messages

Filed under: Blogroll on June 17th, 2007