Marketing under the budget

The successful marketing plan should not include the best accommodation, the newest computer to the schedule or the huge budget. Being creative and intellectual, the marketing plan can be so effective.

Here the ideas stated by experts of marketing which will help you to receive the greatest advantage from the modest budget for marketing:

Use of Press releases

Can not realize it, but journalists sometimes require you the same as also you in them. The key to attraction of their attention is the costing information.

* Connect your press release with real events, for example, write about new service which your company offers. You should have a specific goal at a writing of the press release.

* If you cannot present, than your company can be interesting, ask friends, that they find interesting in your company.

* You also can use researches of the clients. Let they will fill the short questionnaire in which will specify why they use your business.

Ingenuity – a way to pay attention of mass media.

Place a photo
Accommodation of your photo on yours визитке creates personal attitudes even if clients do not know you. People not only people will remember your name, they will remember still your person.

Print a praise
If someone speaks: ” you have made fine work “, tell: ” Thanks, this much means for me. I would be grateful, if you have written a letter of recommendation “. Further the letter of recommendation can become a part of an advertising campaign.

Borrow the message
That is, when you see clause on a theme which can interest your clients, send them a copy with a note in which write: ” I thought, that you could be interested in it “. You build personal attitudes with the client

Think more widely
For example: Buy advertising on a bulletin board every month in a year. Try to understand how to give the clients that they cannot find in other places, for example, a children’s playground at restaurants.

Try the checked up methods
Do not neglect old decisions which improve reputation of your company, for example charitable actions or sponsorship of a local command.

Filed under: Blogroll on June 17th, 2007