Marketing under the budget

All of us we know, that we should pay to magazine or the newspaper for accommodation of the announcement. In many cases, you are compelled to advertise to survive. But whether you can advertise the company in a lot of publications, and receive for it of money?

Yes, can. Simply making clauses for magazines. When you write clauses, as the businessman:

1. You show the knowledge.
2. You help other people.

The majority of clauses in magazines are written not by professionals. Many at all do not write clauses, they employ other writers that those wrote for them.

As the writer, you are subject to a wide audience from which you get authority and trust.

But how to make so that you have published? Study magazines which are read with your target audience. Analyse type of clauses which are published in them. Look at volume of clauses in magazine, how many approximately words in each clause?

Contact the publisher and ask to send you their managements for delivery of clauses. This management will give you all necessary information that is necessary for magazine and for what they pay.

Consider readers. What it is people? What them interests? Look at categories of announcements. With what advertizers represent readers of magazine.

See, that has been published in magazine for last two years. Do not try to present that already was in the edition. The editor not begins at all look at such clauses.

Now, write clause, being based on the received information on readers. Your clauses should give to the readers the valuable information. It will be proved to the editor and readers, that you by the expert on any question.

There are two ways to present clause for magazine. You can send inquiry to the editor in whom you speak about your idea why you consider, that clause will approach for magazine and as it can help readers.

Or you can send ready manuscripts directly to edition. Your choice in many respects depends on a method of reception which prefers magazine.

If your clause will publish, you receive the check, and it is more than advertising, than you ever could allow yourselves.

That stops businessmen from a writing of clauses – it seems to them, that they cannot write entertaining clauses. They can be able to write fantastic offers, but a writing for magazine it absolutely other kind of activity. Therefore businessmen do not write clause, and employ writers. It is not cheap. But it is much cheaper, than purchase of a place for advertising in magazine.

Cost of your clause is more, than simply its initial publication. Include a copy of the publications in all the actions on promotion. Place them on a site. Show their potential clients. (even after you have sold clause to the publisher, you posess copyrights to given clause).

Filed under: Information on June 17th, 2007