Marketing under the budget

Answer these twenty five questions. There there are no glasses. But you learn, whether you are satisfied by your answers, or not. If there is no, that, probably, you should to something change.

1. You offer what goods and services?
2. What your way motivates your clients to buy? Whether the fear of loss, desire, self-preservation, safety, health, a recognition, authority, net profit, increase in sales, reduction of expenses, knowledge, self-realization, the social status, riches, popularity, self-expression, prestige, success, or a combination of several of these factors moves them?
3. Why you consider, what your favourite client buys your services / products?
4. Whether you asked the clients why they buy from you?
5. How your service improves a life and operating conditions of your clients?
6. Whether you made a written structure of your best clients?
7. Whether it was possible to you to establish, where the greatest concentration of potential clients?
8. Whether it was possible to you to establish the list of the clients similar to your best clients?
9. Considering all potential clients, with what clients your services / products will as much as possible distinguish?
10. How your clients usually get your services / products?
11. Who your competitors?
12. What is available other competition?
13. Why your potential clients buy from your competitors? (they offer what benefits?)
14. Why your clients should pass from your competitors to you?
15. Whether you can name 5-10 reasons, what someone should buy your product / service?
16. What does your services / products by more unique or it is better, than others? (this your unique offer of sale).
17. You reduce your unique offer of sale up to fifteen words?
18. Whether it was possible to you to establish a market niche in which you can specialize?
19. Whether you have told to potential clients about your speciality?
20. How you raise awareness on your services among potential clients?
21. Whether there is at you a combination of marketing?
22. Whether the image which you represent the target market in that image which your clients deserve is?
23. What will occur to the enterprise if the best clients will leave you within first six months?
24. You spend from 20 up to 30 % of time for marketing?
25. At you is измеримые the purposes for your business?
26. What is one of the basic obstacles who costs between you and your purposes?

Filed under: Information on June 17th, 2007