Marketing under the budget

To sell it is more than goods and services, it is necessary for you to operate consciousness of buyers. Put itself on a place of clients, think, that wanted by clients. You can receive more profits if will follow these rules.

1. To use a word is fast” in advertising. People want fast results, fast deliveries, fast orders, etc. Now we, as a rule, we appreciate our time more, than our money.

2. Use a word “is guaranteed” in the announcement. People wish to be assured, that they do not risk the difficultly earned money, buying your product.

3. Use a word “limited” in advertising. People wish to own or receive things which are exclusive or rare as they are considered more valuable.

4. Use a word ” easy / idle time “. People search for simple orders, simple and clear instructions, ease in application, ease of payments, etc.

5. Use a word it “is recommended”. People wish to see proofs before they will get your product. Recommendations should be authoritative and concrete.

6. Use a word “discount/sale”. People like to bargain. It can be discounts, seasonal sales, reception of free-of-charge offers, etc.

7. Use a word “free of charge”. People want free-of-charge stimulus before they will have with you business. It can be free-of-charge textbooks, accessories, services, etc.

8. Use a word ” you / yours ” in advertising. People wish to know, that you speak with them.

9. Use a word “important” in the announcement. People do not wish to pass the important information which can affect their life. People will stop before your advertising and will take it into consideration.

10. Use a word “new”. People want new products or services which will promote improvement of their life, for example, the new information, tastes, technics, results, etc.

11. People wish to earn more money. They wish to begin own business, to get more highly paid work or to invest in the share market. It will enable them to feel more successful.

12. People wish to save money. They wish to invest in the future or to keep for large purchases. It will allow them to feel in greater safety.

13. People wish to save time. They wish to work less and to waste time on pleasures of a life. It will enable them to feel more free.

14. People wish to look better. They, probably, wish to grow thin, or to improve the appearance. It will enable them to feel more attractive.

15. People wish to learn something new. It will allow them to feel cleverer.

16. People wish to live longer. They can want to be in the form of, to eat better or to receive additional energy. It will enable them to feel more healthy.

17. People wish to be in comfort. It will allow them to feel a relaxation.

18. People wish to be favourite. They do not wish to be lonely or to begin new acquaintances. It will enable them to feel more necessary.

19. People wish to be popular. They wish to be the well-known persons. It will allow them to feel, as if them praise also them admire.

20. People wish to take pleasure. It will allow them to feel more realized.

Filed under: Information on June 17th, 2007