Key for Marketing new ideas!
Present, that in the silent afternoon you throw a stone in a pond and observe, how the ripples moves to coast. The small stone makes powerful effect. And if you will throw a stone in windy day? Even the huge block will not make effect.
The same and in marketing new ideas.
If your plans for the future are in a condition as: « I worry about money », « I would like to find any special person » or « I wait, when my change » will end. In this case your words and sights at the future too will appear in such condition. Remember, that your sights at the future it is a stone which can make powerful effect.
« The belief has strong influence »
At a management of sales, remember about this statement. Create logic communication to reach the mental consent with clients. For example, if your client trusts that the investment certificate is the best way for an investment before retirement. How you think, whether it will listen to you if you will unreasonably prove advantage of Mutual funds?
But the client will pay to you attention if you will begin so: « you would not like to learn more about effective alternative of the investment certificate? Wish to learn, whether there is less risky strategy, than use of investment certificates. Using mutual funds, you could increase profit by 53 %, you would like to learn more about it? ».
That is, having expressed the empathy, you enter into a condition of your client. You can begin marketing of new ideas.
Each subsequent question should:
- To echo the accepted belief.
- To represent a new element which in a combination to the previous conclusion, will create a new hypothesis.
- Will lift a level of adherence to new idea.
You gradually from fine answers “yes”, create and pass in a mutual consent and call the client for action.
See, how it works?
Use questions, statements and logic that your potential client thought how it would be desirable you!
Why it works?
To be the person – to have unlimited freedom of a choice. We can meaningly react to stimulus. It is our gift. But we often forget about it and we operate is very caused. We force itself to trust that external circumstances cause our ideas. For example, if I shall tell to you, that you a fool you become angry about me. You will think, that I the rude fellow, and it will be your choice. You also could ignore my statement simply.
On the other hand, if I have told, that you are magnificent, you undoubtedly would feel pleasantly. And besides, it will be your decision. You also could not pay attention to my opinion. You make the choice.
The life of people is full.
When we do one logic conclusion which contains our belief, we cause ourselves. That is, we continue to do all the new and new conclusions, not realizing why we accept new belief which would not accept earlier.
Filed under: Uncategorized on June 17th, 2007
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