Marketing under the budget

Present, that you have received the announcement on a mail box. In the announcement it is written: ” It is accessible, qualitatively, withthe license, we look after children. Call XXX - XXXX “. That is, any company offers the services.

You can assume, what any responsible parent will consider this impersonal offer? You would entrust this anonymous, faceless organization, your children?

Think of what important role is played to modern economy with authority. I searched in « yellow pages » for the company on landscapes – the list of the company on six pages, but they have enough individuality. Any of them does not speak: ” We - the reliable company about which you heard “.

Creation of the trade mark borrows a lot of time. Nobody has, for example, the same arsenal of experts in marketing as Microsoft, therefore and they not so are known worldwide. And that you do that your company could tell: ” We – those who can be trusted “. How your clients become your clients? Language of people is the powerful marketing tool, but you cannot buy it. If you could that, all of us would become millionaires and words of people would not have so high authority. And how about new clients?

For the some people, dispatch of anonymous flyers on a mail box will work. But for baby sitting? Services on the house? It will not work. That is, at drawing up of the advertising, many factors influence trust, including type of your business.

Filed under: Uncategorized on June 17th, 2007