Marketing under the budget

Research proves, that consumers do not know, that they want. Consumers make the decisions and react to advertising, being based it is more on unconscious processes, than on the conscious rational decision.

Apparently, there is an interaction of conscious and unconscious processes which is motive power when it is a question of reaction to advertising and decision-making for purchase.

The factor of the separate person / temperament also is present at thinking and behaviour of consumers. People with the moderate features of the extrovert, as a rule, react to advertising more positively, and introverts very difficultly influenced advertising.

The reason can be that introverts, as a rule, are charged by individual activity which to a lesser degree depends on external factors. And extroverts, as a rule, are charged by factors from the outside, such, as the social status, social interaction, mutual relations between contempoparies, and social value of production and services.

Introverts, as a rule, in a greater degree depend on internal factors which can be analysed and processed. They act to a basis of the facts, the information, and also internal belief and sights.

That is why you should develop a demographic structure of your ideal client. On this structure you can develop advertising and marketing campaigns which will “feed” subconsciousness of the consumer.

Experts in marketing should be able to include elements which are based as on conscious, and unconscious mental processes of target consumers.

Unconscious elements are music (researches specify, that music is very important factor in formation of positive reaction to advertising), colors, the schedule and movement. Conscious elements - the text, a voice of the offer of a product, coupons.

Do not regret time to learn and understand your ideal client and to adapt advertising for its person and unconscious processes. In your marketing campaign you should provide a combination of conscious and unconscious elements which are connected with various mass-media and persons of your clients.

Filed under: Uncategorized on June 17th, 2007